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Through the insights and recommendations outlined, marketers will have a better understanding of what influences a brand’s roi, how to measure these metrics with precision, and tactics for. Nlsn) announced fourth quarter and full year 2025 results. For the full year, revenues increased 4. 1% on a. Grow your business with nielseniq's latest market trends and consumer insights, powered by the most complete and clear consumer intelligence data. Nielsen holdings, the leading market research company in the united states and one of the world’s biggest market measurement firms, generated a worldwide revenue of. This hub features the latest reports, data and insights in the nielsen annual marketing report series. Discover how marketers are approaching marketing.